A Director of Marketing plays a critical role in the success of festivals and live events. With a team of experts who have pioneered and set the standard for entertainment marketing, Blackout LIVE is the ideal choice for clients looking for a competitive edge in their marketing efforts. With Blackout LIVEs marketing services, our key role is to create a comprehensive plan, and execute various advertising and promotional strategies to drive ticket sales and increase brand awareness. Here is a breakdown of what one can expect from our team:

• Marketing Plan: Our team will create a detailed marketing plan that outlines the target audience, messaging, and promotional strategies for the event.
• Media Buys: We work within our clients budget to negotiate and purchase media placements such as print, online, and outdoor advertising to reach the target audience.
• Social Media: We will work with the social media team to coordinate all on sales, advertising, line up or talent drops, promotions and more. 
• Graphics and Creative Advertising: What we refer to as our right hand, we work with a creative team, either our own or the clients, developing graphics and advertising materials such as flyers, posters, and banners that effectively communicate the event’s key message and theme. 
• Tagline and Ad Campaigns: We will help develop a tagline and ad campaign that aligns with the event’s theme and messaging, and that effectively promotes the event to the target audience.
• Strategic Promoter Partnerships: We identify and build relationships with strategic promoters to drive ticket sales and increase brand awareness.
• Printing: We will oversee the ordering and printing of flyers, posters, and other promotional materials.
• Online Advertising: We create and execute online advertising campaigns on platforms such as Facebook and Google.
• Website Management: The marketing team is responsible for keeping the event’s website updated with information about the event, ticket sales, and other important details. 
• Special Promotions: We will develop special promotions “fear of missing out” campaigns, price increase (buy now) strategies, contests, and offers such as early bird discounts, bundle deals, and other incentives to drive ticket sales.
• Checklists and Sales Roadmaps: We will create checklists and sales roadmaps to ensure that all marketing efforts are executed on time and within budget.
• Analytics: Marketing will track and analyze key metrics such as ticket sales, website traffic, and social media engagement, and use this information to optimize marketing efforts and make data-driven decisions.
• Collaboration: The marketing team works closely with other departments such as event planning, ticketing, and sponsorship to ensure that all efforts are aligned. 

A great PR team can make all the difference in taking your venue or event from local buzz, to nationally-renowned. Blackout LIVE fully understands the importance of PR and how to leverage the media to your advantage, offering comprehensive PR services, and ensuring that your event gets the coverage it deserves. Our PR managers are known for their ability to secure placements in all the top celeb and relevant publications, and pride themselves on being able to deliver results, with a strong focus on media relations, developing and executing creative campaigns, and ensuring maximum exposure. 

Our PR services include:

• Initial Press Release: Our PR team will craft a compelling press release to announce your venue or event, highlighting all the key details and information for media outlets to pick up.
• Press Inquiries: We handle all press inquiries regarding your event, ensuring that all media outlets have the information they need to cover your event.
• On-site Interviews: Our PR team will organize and coordinate on-site interviews with key talent and personalities from your event, making sure that media outlets have access to the people they need to tell your event’s story.
• Photo Opportunities: Our team organizes and manages photo opportunities for media outlets, ensuring that they have the visual content they need to accompany their coverage.
• Step and Repeats: We set up and manage step and repeat backdrops for media outlets to use for red carpet coverage.
• Press Access: Our PR managers handle all press access to your event, ensuring that media outlets have the credentials they need to cover your event.
• Celebrity Guests: Our team invites and host celebrity guests to your venue or event, adding an extra layer of excitement and buzz.
• Press Rooms: We set up and manage press rooms on-site, providing a space for media outlets to work and conduct interviews.
• Post-event servicing and coverage: Our PR managers monitor and track all post-event coverage, ensuring that your event gets the coverage it deserves.

Blackout LIVE is proud to have partnered with the industry’s best when it comes to branding and deck creation.  A brand creator is a professional who works with companies to develop and establish their brand identity. Typically working hand in hand with a graphic designer to bring visual elements such as the company’s logo, color palette, typography, and imagery to life, an overall aesthetic that defines a company’s image and reputation. This plays an important role in creating a consistent and compelling story that differentiates one from its competitors and resonates with its target audience. Once the foundation is established, a brand specialist gets to work on creating a deck. Already have a brand? No problem! Our deck specialists are the best in their field and clients can be confident that we will get to know your brand as if it is our own, and create a deck one can be proud of. Why are decks so important you may ask? One could arguably say that a great brand deck is the single most important tool for any organization or event. It is the document that outlines the brand strategy and guidelines, including its mission, vision, values, target audience, visuals, and messaging. A deck is the difference between a concept being an idea and making it real. It is what will be used to sell your concept, company, or event, not only to potential hires but talent, venue partners, sponsors, and investors alike. This also gives a marketing team a springboard for all ad and video creations, ensuring marketing and advertising remains consistent and “on-brand”. A deck specialist is responsible for keeping up to date with the latest trends in music, technology, and the branding industry, ensuring that the company’s brand stays relevant and effective over time and that it evolves with the market.

At Blackout LIVE, we offer professional social media services for concerts, venues, and live events. Our team of experienced and passionate social media managers will work with you to create and execute a customized social media strategy that will increase brand awareness and ticket sales for your events. Our services include:

• Developing a social media strategy that aligns with your event’s goals and objectives
• Managing and growing your social media accounts (Facebook, Twitter, Instagram, etc.)
• Creating and implementing social media campaigns to increase engagement and reach
• Producing engaging and shareable content (written, graphic, and video)
• Monitoring and analyzing social media metrics to measure campaign success
• Collaborating with other departments to ensure consistency in messaging and branding
• Staying current on industry trends and best practices in social media marketing.

A graphic designer is the bridge between an idea and its physical realization. They bring a story to life through their designs and are a crucial component to the success of any brand, venue, or live event. Our graphics team has over a decade of experience in logo creation, flier, poster, full page ad, billboard design, motion graphics, website design, and video ad production. Their expertise and creativity will elevate any brand or event to the next level!

Blackout LIVE has partnered with Bloodworth Media, a company known for producing high-definition, visually stunning, and creative video content. With exceptional editing skills, Bloodworth Media’s work will showcase the energy and atmosphere of an event to create visually captivating content that can be edited from 15-second clips perfect for social media, to sizzle reels, ads, or full-length productions. Bloodworth Media’s team will work closely with our clients to create video content that exceeds expectations.

The saying goes “It’s not what you know, it’s who you party with.” Blackout LIVE’s VIP Marketing team leverages their extensive network of VIP hosts in the city where the event is taking place, to ensure that the best of the best of the local scene are aware of, invited to, and excited about your event. We provide each host with the necessary tools and resources to effectively promote the event and experience to high-end customers, resulting in a sold-out VIP bottle service section and VIP tickets. The VIP Marketing team also works closely with influencers to curate special invites, which can then be sent out to top customers and influencers alike. In addition, we will set up a casting call interview, (which builds further brand awareness) and hire the VIP bottle waitresses. Waitresses are an important extension of the VIP marketing team, as they promote the event to their clients, and are the frontrunners for Champagne and large format bottle sales. The ultimate goal of our VIP Marketing team is to ensure that the event is not only well-attended by the “Who’s who” of that market, but also highly-anticipated, and the most talked-about party in the scene. 

As event planners, we understand the importance of having sponsorships to offset high event costs. And the importance of brands to be recognized and seen by patrons of events. Our team of experienced professionals in this space specialize in creating mutually beneficial relationships between companies and their sponsors. We take a personalized approach to our clients’ needs and goals, and work closely with them to develop and execute strategies that help achieve desired outcomes. From identifying potential partners and sponsors, to negotiating deals, building and managing relationships, and acting as a liaison during events, our team provides a full range of services to help our clients succeed. With our extensive network of industry contacts and years of experience, we are able to leverage our relationships with top brands to secure commitments for our clients. 

Event service fee: Director of Event sponsorships typically works on a combination compensation package that includes a monthly retainer, along with negotiated percentage of all sponsorship dollars brought in.